This ad featuring teen actress Dakota Fanning has been banned on the grounds that it 'sexualises a child'
The reasons behind the banning of the ad are as follows:
‘We noted that the model was holding up
the perfume bottle which rested in her lap between her legs and we
considered that its position was sexually provocative.
We understood the model was 17 years old but we considered she looked under the age of 16.
We considered that the length of her dress, her leg and position of the perfume bottle drew attention to her sexuality.
Because of that, along with her appearance, we considered the ad could be seen to sexualise a child.
We therefore concluded that the ad was irresponsible and was likely to cause serious offence.’
She then went on to release a single, obviously when she was quite a lot older, called "If You Seek Amy" which consisted primarily of her singing the line "F-U-C-K Me" repeatedly.
These kinds of deliberately provocative images have become almost common place and I think it is definately soon enough for the Press Complaints Commission to take these images, which although don't technically break their guidelines, but are still strongly suggestive at least past the watershed.