With Burberry as its the social media and luxury brand relationship pioneer, after having just announced a massive increase in sales. (even despite the 'double dip' recession which always hits luxury brands hardest) The 29% increase in revenue is accredited to its digital campaigns. Burberry has now begin to dedicate 60% of its marketing spend on digital which is around three times more than other comparable brands.
|You can now buy Burberry Body on Facebook|
|'Sharing is Caring'|
It's no secret that what is displayed on most people's Facebook profiles is a carefully constructed representation of themselves and isn't necessarily particularly accurate. Have you ever seen someone share their weekly supermarket shop? No. But have you seen a friend brag about their designer presents from a boyfriend? Tiffany ring, Pandora bracelet or Mulberry bag? I know I have. And with an audience already keen to share, luxury brands should not be delaying in giving them the best vehicle in which to share their brand more so than their competitors.